Effective Date: January 3, 2025
Vision Ease (“we,” “our,” “us”) operates the website www.visioneaseglasses.com (“Website”). We respect your privacy and are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR). This Privacy Policy outlines how we collect, store, use, and share your personal data, as well as your rights regarding that data.
Please read this policy carefully. By accessing or using our Website, you consent to the collection and use of your personal data as described in this Privacy Policy.
1. Information We Collect
We collect different types of personal information depending on your interaction with our Website. The types of personal data we collect include:
- Personal Identification Information: This includes your name, email address, phone number, and mailing address (required to fulfill orders, provide customer support, and send communications).
- Payment Information: We collect payment data, including billing address and payment card details, for processing orders through trusted third-party payment processors.
- Non-Personal Identification Information: This includes information about your device (e.g., IP address, browser type), browsing activity on our Website, and interaction with our content. This data helps us improve your experience and ensure the functionality of the Website.
- Cookies and Tracking Technologies: We use cookies and similar tracking technologies to analyze website traffic, optimize the user experience, and personalize content. For more details on our cookie policy, please refer to our Cookie Policy on the Website.
2. How We Use Your Data
We use the collected personal data for the following purposes:
- To Process and Fulfill Orders: We use your personal and payment information to process transactions, deliver products (blue light blocking glasses), and provide customer support.
- To Improve Our Website and Services: We analyze browsing behavior and site usage to enhance the Website’s functionality, personalize user experiences, and optimize content and advertisements.
- To Communicate with You: We may send you transactional emails regarding your orders (e.g., order confirmations, shipping updates) as well as marketing communications, provided you have opted-in to receive them.
- To Comply with Legal Obligations: We may use and retain your data to comply with local laws, including tax and accounting regulations.
3. Legal Basis for Processing Your Data
Under the GDPR, we rely on the following legal bases for processing your personal data:
- Contractual Necessity: Processing your personal data is required to perform the contract between us, such as completing your order and providing customer support.
- Legitimate Interests: We may process data based on legitimate interests, such as improving the Website, conducting business operations, and marketing our products, provided that your rights and interests are not overridden.
- Consent: When required, we obtain your consent for specific processing activities, such as subscribing to newsletters or marketing communications.
- Legal Obligation: We may process personal data to comply with legal requirements, such as maintaining financial records or tax compliance.
4. Sharing Your Data
We do not sell, rent, or trade your personal information. However, we may share your personal data with the following third parties for the purposes listed below:
- Payment Processors: We share payment data with third-party payment processors to process transactions securely (e.g., PayPal, Stripe).
- Shipping and Delivery Partners: We share your shipping address and contact information with trusted courier services (e.g., DHL, FedEx) to fulfill your orders.
- Service Providers: We may share your data with trusted third-party vendors that assist with our business operations, such as email marketing services, data analytics, and customer support providers.
- Legal and Regulatory Compliance: We may disclose your personal data if required by law or to protect the rights, property, and safety of Vision Ease, our customers, or others.
All third parties we share your data with are contractually obligated to process your data in compliance with applicable data protection laws, and they are prohibited from using your data for purposes other than those specified.
5. Data Security
We implement reasonable security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include the use of encryption, secure socket layer (SSL) technology, and regular security audits.
While we strive to protect your personal data, please note that no data transmission or storage system is entirely secure, and we cannot guarantee the absolute security of your personal information.
6. Data Retention
We will retain your personal data only as long as necessary to fulfill the purposes for which it was collected, or as required by law, such as for accounting or legal obligations.
When your data is no longer needed, we will securely delete or anonymize it in compliance with applicable data protection regulations.
7. Your Rights Under GDPR
As a user of our Website, you have the following rights regarding your personal data under the GDPR:
- Right to Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You can request that we correct any inaccuracies in your personal data.
- Right to Erasure: You can request that we delete your personal data, subject to certain exceptions (e.g., if we need to retain it for legal purposes).
- Right to Restrict Processing: You can request that we limit the processing of your personal data in certain circumstances.
- Right to Data Portability: You can request that we transfer your personal data to another service provider in a structured, commonly used, and machine-readable format.
- Right to Object: You have the right to object to the processing of your personal data for marketing purposes, or if we rely on legitimate interests to process your data.
- Right to Withdraw Consent: If you have provided consent for processing, you have the right to withdraw it at any time by contacting us.
To exercise any of these rights, please contact us using the details provided in the “Contact Us” section below.
8. International Data Transfers
As Vision Ease is based in Kuwait, your personal data may be transferred to and processed in countries outside of the European Economic Area (EEA). We will ensure that appropriate safeguards are in place to protect your data during international transfers, such as using standard contractual clauses or other legally recognized mechanisms.
9. Third-Party Websites
Our Website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices or content of these third-party websites. We encourage you to read the privacy policies of any third-party sites you visit.
10. Children’s Privacy
Our Website is not intended for use by children under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal data from a child under 16, we will take steps to delete that information.
11. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy periodically. When we make changes, we will post the updated policy on our Website with the effective date. We encourage you to review this Privacy Policy regularly for any changes.
12. Contact Us
If you have any questions, concerns, or requests regarding your personal data or this Privacy Policy, please contact us:
Email: [email protected]
Address: Kuwait City, Kuwait